For the past couple of weeks, we have been looking at social media for the home-based business, concentrating on the Big Three (for now): Twitter, Facebook, and LinkedIn.
There are other social media channels, such as Pinterest, a site where you share content that interests you in some way, and Instagram, a photo- and video-sharing site/smartphone app (owned by Facebook). Then there is SnapChat, and new sites are emerging all the time.
It is impossible to be active on all of them at the same time and still have time to do productive work, but picking the top two or maybe three social media platforms is the better strategy. The key is to pick those social media channels that are likely to reach your intended target audience. It may be LinkedIn, it may be Facebook—or it may not be any online social media at all.